Luna County, NM
Demographic and economic profile of Luna County, NM, sourced from the US Census Bureau (American Community Survey) via Data USA.
AI Overview
Luna County is a small border county of 25,420 residents with a heavily agriculture- and trade-oriented economy, reflected in a median household income of $36,419 and GDP per capita of $36,900. The workforce is limited in scale—labor force participation stands at just 46.6%—and lightly credentialed, with only 14.7% holding a bachelor's degree or higher, though median worker earnings of $26,754 align with the low cost base where median rent runs $685/month and median home values sit at $112,500. A 26.1% poverty rate and 5.5% unemployment accompany modest population growth of 4.8% over five years, and a foreign-born share of 16.5% points to the county's proximity to the U.S.-Mexico border.
Claude Sonnet 4.6 · generated Jul 6, 2026 · derived from cached Census, BEA & ACS data on this page
Population Growth (5-year)
+4.8% since 2018
Luna County added population at this rate over the prior 5-year ACS5 window.
Demographics
Race & Ethnicity
- White Alone10,264 (40.1%)
- Two Races Including Some Other Race10,123 (39.5%)
- Some Other Race Alone3,635 (14.2%)
- Two Races Excluding Some Other Race, & Three or More Races554 (2.2%)
- Black or African American Alone384 (1.5%)
- American Indian & Alaska Native Alone342 (1.3%)
Top Languages Spoken at Home
- 1.Spanish12,090
- 2.Tagalog (incl. Filipino)80
- 3.Arabic27
- 4.Other Asian and Pacific Island24
- 5.Korean17
Economy
Cost of Living Index
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Not yet cached
Top Industries
- 1.Educational Services, & Health Care & Social Assistance2,094
- 2.Arts, Entertainment, & Recreation, & Accommodation & Food Services1,172
- 3.Retail Trade (Group)971
- 4.Agriculture, Forestry, Fishing & Hunting, & Mining830
- 5.Construction (Group)761
Top Occupations
- 1.Management, Business, Science, & Arts Occupations2,534
- 2.Service Occupations1,984
- 3.Production, Transportation, & Material Moving Occupations1,556
- 4.Sales & Office Occupations1,371
- 5.Natural Resources, Construction, & Maintenance Occupations979
Housing
Education
Workforce
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More on FDI Connect
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Data: US Census Bureau American Community Survey, served via Data USA and the Census Bureau API. See each metric tile for the specific dataset.