county

Douglas County, WI

Demographic and economic profile of Douglas County, WI, sourced from the US Census Bureau (American Community Survey) via Data USA.

AI Overview

Douglas County's economy reflects its position as a working-class regional hub in northwestern Wisconsin, with a labor force participation rate of 62.5%, median worker earnings of $41,649, and a 3.5% unemployment rate across a population of 44,197. Educational attainment skews toward trade and technical pathways, with 94.6% holding a high school diploma but only 27.8% holding a bachelor's degree or higher, and a median age of 42.7 years. Housing costs remain low—median home value of $190,400 and median gross rent of $903/month—and a 72.1% homeownership rate, alongside modest 1.8% population growth over five years, point to a stable, affordable, slow-growth market.

Claude Sonnet 4.6 · generated Jul 6, 2026 · derived from cached Census, BEA & ACS data on this page

Population

44,197

Census ACS · as of 2023

Median Household Income

$75,099

Data USA · as of 2024

Median Age

42.7 yrs

Data USA · as of 2024

Population Growth (5-year)

+1.8% since 2018

Douglas County added population at this rate over the prior 5-year ACS5 window.

Demographics

Race & Ethnicity

  • White Alone39,928 (90.3%)
  • Two Races Excluding Some Other Race, & Three or More Races2,097 (4.7%)
  • Two Races Including Some Other Race674 (1.5%)
  • American Indian & Alaska Native Alone621 (1.4%)
  • Black or African American Alone375 (0.8%)
  • Asian Alone331 (0.7%)

Data USA · as of 2024

Top Languages Spoken at Home

  1. 1.Spanish366
  2. 2.Vietnamese126
  3. 3.German or other West Germanic102
  4. 4.Chinese (incl. Mandarin, Cantonese)100
  5. 5.Russian, Polish, or other Slavic92

Census ACS · as of 2023

Population Under 18

19.3%

Census ACS · as of 2023

Working-Age (18–64)

60.6%

Census ACS · as of 2023

Population 65 and Over

20.1%

Census ACS · as of 2023

Foreign-Born Population

1.8%

Data USA · as of 2024

Veterans

2,802

Data USA · as of 2024

Economy

GDP per Capita

$40,104

Data USA · as of 2023

Cost of Living Index

—

Not yet cached

Per Capita Income

$38,308

Census ACS · as of 2023

Unemployment Rate

3.5%

Census ACS · as of 2023

Poverty Rate

10.4%

Census ACS · as of 2023

Top Industries

  1. 1.Educational Services, & Health Care & Social Assistance5,851
  2. 2.Retail Trade (Group)2,994
  3. 3.Manufacturing (Group)2,147
  4. 4.Arts, Entertainment, & Recreation, & Accommodation & Food Services2,109
  5. 5.Transportation & Warehousing, & Utilities1,834

Data USA · as of 2024

Top Occupations

  1. 1.Management, Business, Science, & Arts Occupations7,928
  2. 2.Sales & Office Occupations3,993
  3. 3.Service Occupations3,923
  4. 4.Production, Transportation, & Material Moving Occupations3,866
  5. 5.Natural Resources, Construction, & Maintenance Occupations2,353

Data USA · as of 2024

Specialized Industries (Location Quotient)

  1. 1.Transportation, Warehousing, & Utilities (LQ 1.44×)1,869
  2. 2.Retail Trade (LQ 1.17×)2,828
  3. 3.Educational Services & Health Care (LQ 1.13×)5,855
  4. 4.Public Administration (LQ 1.11×)1,165
  5. 5.Arts, Entertainment, Recreation, & Accommodation (LQ 1.10×)2,135

Census ACS · as of 2023

Housing

Median Home Value

$190,400

Census ACS · as of 2023

Median Gross Rent

$903/mo

Census ACS · as of 2023

Homeownership Rate

71.9%

Data USA · as of 2024

Home Value Distribution

  • $200,000 to $249,9992,320 (16.8%)
  • $300,000 to $399,9991,815 (13.2%)
  • $150,000 to $174,9991,554 (11.3%)
  • $250,000 to $299,9991,290 (9.4%)
  • $175,000 to $199,9991,266 (9.2%)
  • $400,000 to $499,999958 (7.0%)

Data USA · as of 2024

Education

Bachelor's Degree or Higher

27.8%

Census ACS · as of 2023

High School Diploma or Higher

94.6%

Census ACS · as of 2023

Workforce

Labor Force Participation

62.5%

Census ACS · as of 2023

Median Worker Earnings

$41,649

Census ACS · as of 2023

Mean Commute Time

22.0 min

Data USA · as of 2024

Households Without a Vehicle

7.3%

Census ACS · as of 2023

How People Get to Work

  • Drove Alone16,517 (76.0%)
  • Carpooled2,055 (9.5%)
  • Worked At Home1,976 (9.1%)
  • Walked738 (3.4%)
  • Public Transit215 (1.0%)
  • Other133 (0.6%)

Data USA · as of 2024

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Data: US Census Bureau American Community Survey, served via Data USA and the Census Bureau API. See each metric tile for the specific dataset.